Every year Kantar releases its annual list of the world’s Top 100 Most Valuable Brands across 13 categories. In 2022, the full value of the brands listed on Kantar BrandZ Rankings has increased by 23% to nearly $8.7 trillion.
With Apple taking the lead, technology and luxury grew the fastest, but how well did luxury brands rank? Let’s find out.
Louis Vuitton: 10th position
With a brand value rising of 64% to $124, 273 billion and a rank change of 11 positions, Louis Vuitton became the first luxury brand to ever enter the top 10. The French brand, that opened their Fall-Winter ‘23 show with the question “What is French style?” is the 1st luxury brand of a Top 3 completely “made in France”.
Hermès: 27th position
The French luxury brand had an impressive 73% brand value change versus 2021, going 16 rank positions up, with a brand value of $80,323 billion.
Chanel: 45th position
Even having dropped 5 positions compared to 2021, Chanel had a 13% brand value change to $53,021 billion.
Gucci: 58th position
The only Italian luxury brand amongst French brands, got the 58th place with a brand value of $37,887 billion, rising to 12%.
Not making yet to the list, but with impressive growth, Cartier became the fastest-rising brand across all 13 categories, growing its brand value by 88%.In terms of luxury cars, Tesla got the 29th position with a brand value of $75,933 billion, followed by Mercedes-Benz and BMW, with a brand value of $30,349 billion and 27,594 billion respectively.
Written by Inês Bandeira
