The Burberry campaign was launched with the presence of football player Marcus Rashford, in November 2020.
The 23-year-old, who plays for Manchester United is also known for his philanthropic initiatives, was now on the cover of English GQ. The campaign aimed to promote creativity. Creative chef Riccardo Tisci mentioned that the campaign is about looking ahead and looking to the future, having been inspired by the youth of Marcus Rashford who brings together a community of different talents and worlds as one.
In order to support youth and favor self-expression, creativity and the reach of dreams, the campaign includes figures from sport, fashion and dance.
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